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Licensing Manager

Rugby Licensing Manager

SEL is a market leader in sport and entertainment, management, marketing and commercialisation. Since its launch in 1997 SEL has enjoyed incredible success – achieved through second-to-none industry experience, skill, expertise and new initiatives. SEL are the exclusive worldwide Licensing Agent for Rugby Australia (Rugby AU).

Rugby AU is the governing body of Rugby Australia, their primary brands are the Wallabies, Wallaroos and Rugby Australia Sevens. The Licensing Manager is a key figure of the SEL and Rugby AU structure.

Job Description

The Rugby Licensing Manager will be responsible for the overall vision and execution of the Rugby AU Licensing program as developed by SEL and overseen by Rugby Australia.

The position requires demonstrated knowledge of consumer products licensing, budgeting and stock management, brand management, product development, consumer marketing, licensing and retail product marketing and sales.

In assisting with Rugby AU’s brand management approach to its licensing strategy, the Licensing Manager will coordinate closely with key licensing partners. This includes key stakeholders from Rugby AU; Rugby AU Sponsors and internal department stakeholders to maximizing royalty revenue to Rugby AU as part of the Rugby Australia commercial team.

The Licensing Manager will:

  • Oversee the entire program
  • Develop and manage licensed brand and program marketing strategies
  • Set the Licensing budget, including the management of product contra, and report to both Rugby AU and SEL Directors on all financial matters.
  • Be proactive in sourcing and generating new revenue opportunities including match day retail activities
  • Assist in negotiating both new and renewal agreements with licensors to maximize revenue opportunities and secure favorable commercial terms
  • Support periodic license review meetings with senior leadership meetings
  • Work closely within Rugby Australia and collaborate with relevant departments to develop integrated marketing plans across departments relevant to the licensing program
  • Serve as a key leader in driving and supporting the licensing strategy internally within Rugby AU
  • Serves as a key leader in relation to specific Rugby AU partners
  • Be responsible in coordinating with SEL and Rugby AU to ensure all administration and financial tasks are undertaken

Job Requirements

  • Experience negotiating high level licensing agreements across a wide spectrum of product categories.
  • Strong familiarity with retail distribution channels and retail buying strategies
  • Experience in managing and evolving brand strategies in the licensing and sports or entertainment industries
  • Good communicator with project management skills, ability to work well in teams

Key Attributes

  • Excellent relationship management across various levels
  • Time management skills
  • Excellent negotiation skills
  • Passion for sport
  • Excellent computer skills
  • Budgeting and financial experience
  • A team player with a sense to achieve and ability to adapt to changing environments
  • Must have rights to work in Australia and hold a current drivers license.

This position is a one-year contract with opportunity to extend which will be based at Rugby AU HQ in Moore Park with travel as required. From time to time you may be required to work at SEL offices in Darlinghurst and out of hours works is required at key times throughout the year.

To apply please submit a resume and cover letter outlining your suitability for the role Basil Scaffidi – bss@sel.com.au, 02 8353 7722.