CRM Specialist (Men's RWC 2027)

Closing date for applications is 21st April 2026 

Full time Fixed Term Contract start June 2026 until November 2027  Location: Sydney (Gadigal), Australia 

The Rugby World Cup Australia (RWCA) is proud to deliver one of the world’s most iconic sporting events — the Rugby World Cup 2027 (Men’s). More than a tournament, it’s a celebration of Rugby’s spirit, Australia’s culture, and the power of sport to unite and inspire communities around the world.

Rugby World Cup Australia is excited to off`-er an opportunity for a CRM Specialist (internally known as our Fan Communications) to join our Sydney‑based team as we build towards Rugby World Cup 2027. Reporting to the Senior Marketing Manager, this role plays a key part in connecting fans to the tournament through smart, well‑timed, and data‑led communications that support ticket sales, experiences, and long‑term fan engagement. Working at the centre of our Marketing and Communications team, you’ll use CRM and customer insights to help shape targeted campaigns, improve fan journeys, and bring our communications to life across email and digital channels. You’ll ensure fans experience a consistent, compelling tone of voice while working closely with internal teams, ticketing, agencies, unions, and partners to deliver clear, coordinated communications across the tournament ecosystem.

This is a unique opportunity to contribute to a once‑in‑a‑generation global sporting event that will help shape the future of rugby in Australia. We’re seeking someone who believes in the power of sport to unite communities, champions diversity and inclusion, and thrives in a fast‑paced, collaborative environment, someone excited to inspire and grow the next generation of rugby fans.

• Use fan data and insights to support ticket sales and fan experiences for Rugby World Cup 2027, helping deliver engaging, relevant communications through well‑structured CRM activity.
• Deliver clear, engaging fan communications and copy, ensuring a consistent tone of voice across email and digital channels while keeping messaging aligned with internal teams.
• Support the day‑to‑day management and improvement of CRM systems, helping plan, maintain, and optimise how CRM connects with other tools and platforms across the business.
• Work closely with our CRM agency partner, supporting campaigns, timelines, and day‑to‑day requirements.
• Collaborate with internal teams, rugby unions, and external partners to ensure fan communications are joined up, timely, and consistent across the full tournament journey.
• Track performance, share insights, and stay curious about new ideas and industry trends, helping continuously improve how fan data and CRM are used to connect with audiences.

• 3–5 years’ experience working with CRM, ideally in a commercial, event, sport, or fast‑paced consumer environment, with exposure to major events or large‑scale campaigns.
• Comfortable working with CRM platforms and digital marketing tools, and happy to learn and adapt as systems evolve.
• A strong and confident copywriter, able to create engaging, fan‑friendly messages across email, digital, and campaign communications.
• A team‑oriented collaborator who enjoys working with different teams, partners, and agencies to bring ideas to life.
• Naturally curious and analytical, with the ability to look at data, spot patterns, and turn insights into practical actions and stories.
• Flexible, resilient, and well‑organised, able to manage multiple priorities and perform well in a fast‑moving environment.
• A clear communicator and strong relationship‑builder with a positive attitude, commercial awareness, and a genuine interest in sport, live events, or entertainment.

• Hybrid game plan: Work from home on Mondays and Fridays, with a 3-day in-office schedule (Tues–Thu), moving to full-time in-office in 2027 as the tournament approaches.
• Unbeatable location: A modern space across from Sydney’s Hyde Park, just a 5-minute walk from Town Hall, surrounded by public transport, great cafes, restaurants, and shops.
• Competitive salary: We know world-class talent deserves to be rewarded.
• Wellbeing first: Weekly fresh fruit, Lunch & Learns and a focus on keeping our team feeling their best on and off the field.
• Locker-room ready: Showers, fresh towels, and Dyson hair tools so you can reset and refresh any time.
• Team spirit: Weekly drinks and social catchups that celebrate wins big and small.
• Make your mark: Play a key role in bringing the third largest sporting event in the world to life right here in Australia!

Australia’s hosting of the Rugby World Cup is a once-in-a-generation opportunity to grow the game, celebrate our people and culture, and deliver lasting social and economic impact. At the heart of our mission is diversity, inclusion, and legacy ensuring Rugby’s growth benefits all and inspires a new generation of players, fans, and communities. Join us in shaping an unforgettable celebration of Rugby, culture, and community.

Please submit your CV (maximum 3 pages) outlining your suitability based on the requirements for the role via the APPLY NOW link. Only suitable candidates will be contacted.

In setting expectations, there will be a 2-round interview process with our team in our Sydney.

All applicants need to be able to obtain their own working rights in Australia.

We do not accept unsolicited CVs from recruitment agencies and no fees will be payable. 

Rugby World Cup Australia is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background and are happy to provide reasonable accommodations during the recruitment process. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.