Digital Marketing Specialist (Men's RWC 2027)

Closing date for applications is 30th January 2026 

Full time Fixed Term Contract start Feb 2026 until November 2027  Location: Sydney (Gadigal), Australia 

The Rugby World Cup Australia (RWCA) is proud to deliver one of the world’s most iconic sporting events — the Rugby World Cup 2027 (Men’s). More than a tournament, it’s a celebration of Rugby’s spirit, Australia’s culture, and the power of sport to unite and inspire communities around the world. 

Rugby World Cup Australia is excited to announce an opportunity for a Digital Marketing Specialist to join our Sydney-based team. Reporting to the Senior Marketing Manager, you will drive innovative campaigns that connect fans worldwide. In this role, you’ll lead integrated digital strategies across social, paid media, and owned channels, ensuring every touchpoint reflects the excitement of the tournament. From managing website and app engagement to delivering impactful advertising and optimising performance, you’ll be at the heart of fan communications. Collaborating with creative teams, agencies, and internal stakeholders, you’ll craft content that inspires, informs, and converts. If you’re passionate about sport, digital innovation, and creating unforgettable fan journeys, this is your chance to make a global impact. 

• Lead integrated digital marketing campaigns across social, paid and owned channels to maximise ticket sales and support key tournament objectives. 
• Collaborate with Marketing, Communications, Ticketing, Platforms and agency partners to ensure consistency across all digital and fan communication touchpoints. 
• Manage and optimise RWC 2027 website and app content, including push notifications and pop‑up strategies aligned to major milestones. 
• Plan, execute and optimise digital advertising, including KPI setting, performance tracking, insights and recommendations. 
• Oversee digital content planning and creative asset development across all platforms, ensuring alignment with commercial, fan and brand objectives. 
• Support fan communications, direct marketing strategy, customer journey mapping and broader stakeholder communication plans. 
• Contribute to marketing operations including budget management, reporting and cross‑functional support as a key member of the Marketing & Communications team reporting to the Senior Marketing Manager. 

• 5+ years’ experience in digital marketing or digital analytics, ideally within sport, entertainment, major events or similarly fast‑paced industries. 
• Deep hands-on expertise in core digital channels, with a particular focus on social media, paid media, SEO/SEM, and email/CRM. 
• Highly data‑driven marketer with proven ability to interpret performance data, extract insights and make informed decisions that drive commercial and fan outcomes. 
• Strong reporting and analytics capability, including measuring digital channel performance, building dashboards, and delivering insights in a clear, compelling presentation format. 
• Advanced understanding of paid digital ecosystems, including Meta Ads Manager, Google Ads, programmatic and audience targeting strategies. 
• Excellent stakeholder management skills, collaborating effectively with internal teams, agencies, platforms and commercial partners. 
• Strong written and verbal communication skills, able to articulate ideas, insights and recommendations confidently. 
• Proactive, adaptable and solutions-focused, thriving in a dynamic, high-profile environment with shifting priorities and fast turnarounds. 
• Desirable experience: CMS management, marketing automation tools, CRM systems, customer journey mapping, creative briefing, fan engagement platforms, and knowledge of privacy compliance. 

• Competitive salary: We know world-class talent deserves to be rewarded. 
• Hybrid game plan: Work from home on Mondays and Fridays, with a 3-day in-office schedule (Tues–Thu), moving to full-time in-office in 2027 as the tournament approaches. 
• Unbeatable location: A modern space across from Sydney’s Hyde Park, just a 5-minute walk from Town Hall, surrounded by public transport, great cafes, restaurants, and shops. 
• Wellbeing first: Weekly fresh fruit, Lunch & Learns and a focus on keeping our team feeling their best on and off the field. 
• Locker-room ready: Showers, fresh towels, and Dyson hair tools so you can reset and refresh any time. 
• Team spirit: Weekly drinks and social catchups that celebrate wins big and small. 
• Make your mark: Play a key role in bringing the third largest sporting event in the world to life right here in Australia! 

Australia’s hosting of the Rugby World Cup is a once-in-a-generation opportunity to grow the game, celebrate our people and culture, and deliver lasting social and economic impact. At the heart of our mission is diversity, inclusion, and legacy ensuring Rugby’s growth benefits all and inspires a new generation of players, fans, and communities. Join us in shaping an unforgettable celebration of Rugby, culture, and community. 

World Rugby is the international federation responsible for the global development of rugby union. Its strategic mission is to accelerate the growth of rugby, inspiring more people to engage with the sport. Australia’s hosting of Rugby World Cups 2027 and 2029 are at the heart of that mission, representing an unparalleled growth opportunity for rugby in Australia, the region, and the global game more broadly.

Men’s Rugby World Cup 2027 is rugby union’s pinnacle event contested every four years by the world’s best nations. For six weeks from 1 October- 13 November 2027, Australia will welcome the world to a nationwide festival of rugby, celebrating its rich culture and heritage, and kicking off a new era of rugby that will have a positive impact for Australia, Oceania and the game globally.

With an expanded format contested by the world’s top 24 teams, Men’s RWC Australia 2027 will inspire an entire generation and break down barriers by making rugby even more accessible, relevant and inclusive, boosting rugby’s fanbase and participation globally.

All revenue generated by Men’s RWC 2027 will be reinvested in the sport, supporting World Rugby’s global growth ambition, its 133 member unions and six regional associations.

Rugby World Cup is one of the biggest sporting and entertainment brands in the world and the dual men’s and women’s hosting model creates a transformative opportunity to showcase the very best of rugby and Australia to an unprecedented global audience.

RWC 2027 tournament will be a nationwide celebration of the sport, its values and Australia’s cities, culture and people, engaging new audiences and inspiring a new generation of fans and players. In Australia, the tournament is expected to generate $1.3B in direct visitor expenditure across Australia from more than 250,000 international visitors and inject a further $80m into the Australia economy as a result of hosting in 2027 alone.

Whilst the LOC has carriage of both the 2027 and 2029 RWC’s, all roles are being recruited on the basis of working to deliver 2027, with a contract end date reflective of the successful conclusion of 2027. All roles within the LOC will be reviewed at the appropriate point in time to determine whether they will be extended to cover 2029 and to suit the needs of the business at that time.

Please submit your CV (maximum 3 pages) outlining your suitability based on the requirements for the role via the APPLY NOW link. Only suitable candidate will be contacted. 

In setting expectations, there will be a 2-round interview process in our Sydney office.

All applicants need to be able to obtain their own working rights in Australia. 

We do not accept unsolicited CVs from recruitment agencies and no fees will be payable.  

Rugby World Cup Australia is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background and are happy to provide reasonable accommodations during the recruitment process. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.