Graphic Designer

Graphic Designer - Rugby Australia Moore Park

Rugby Australia (Rugby AU) the governing body of Rugby Union in Australia, is looking for an experienced, passionate, technically strong, creative, forward thinking, innovative Graphic Designer, to join the team.

The Graphic Designer is an integral creative role within the team, core to supporting the presentation, cut through and commercial growth of Rugby AU’s portfolio of brands.

Purpose of the Role

With a strong passion for creativity and detailed knowledge of the graphic design principles, the Graphic Designer will support Rugby AU’s ecosystem of brands’ distinctive and impactful in-market presentation. As a forward-thinking, adaptable, and impact-obsessed designer, the Graphic Designer is a critical role within the Marketing & Content team that will be instrumental in elevating the presentation of our brands and products.

Key Areas of Responsibility / Outcomes

Design Development

  • Concept and execute brand materials and campaigns for use across all touch points of our brands including but not limited to:
    • Advertising campaigns
    • Internal and external event and signage brand collateral (including in and around-Stadium).
    • Social media, website, and email graphics to support key campaign and always-on content plans including game-day and game-related templates (i.e., team announcements, live scoring, player profiles, results, stats, etc).
  • Identify trends and innovation inspiration and turn them into new concepts across key advertising and branding initiatives.
  • Work with external agency partners where relevant to extend and/or rollout key campaign and brand concept including resizing and artwork amendments.

Brand Management

  • Own and advocate for the correct usage of brand assets and guidelines.
  • Work with Marketing team to establish and manage all brand and collateral approvals.
  • Establish and manage an effective asset and artwork library for easy access and sharing if and when necessary.

Production Management

  • Manage and communicate workflow procedures and policies effectively with broad stakeholders including briefing, deliverables, timelines, feedback, deadlines, and dispatch processes.
  • Establish booking, trafficking, and prioritisation system to effectively plan and deliver on multiple priorities and projects.
  • Establish and manage weekly design WIP with key Marketing, Commercial and Operations stakeholders.
  • Manage all internal and external production stakeholders including but not limited printers and digital developers to ensure all deliverables are to spec for printing / deployment.

Measures of Success in Role

  • Proficient in Adobe Suite with a particular preference for sports industry and promotion experience.
  • Possesses a broad and practical knowledge of art direction and design principles, with ongoing consideration for layout, colour, typography, and message hierarchy principles.
  • Creatively curious and a willingness to experiment with design and presentation, focused on delivering a consistent but distinctive presentation of our brands in market that helps cut-through the clutter and grab attention, particularly via digital properties including social media.
  • Detail oriented and focused on the little things as much as the bigger things.
  • Ability to work in a fast-paced environment with often reactive / tight-deadlines.
  • Focused on upholding core workflow processes and tools to continue to support and educate the business for efficient and considered planning and execution.
  • An effective communicator who can manage multiple stakeholder expectations with competing priorities and deadlines.
  • A defiant gatekeeper who won’t let anything go into market unless it evokes a sense of pride within oneself and the team. If you’re not 100% in love with something, you can be assured the market won’t be.

To apply please send your CV and cover letter supporting your application to Rachel.Buckling@rugby.com.au.

Applications close 19th April 2023.