Our Strategy

This document sets out Australian Rugby's strategy as we enter an unprecedented decade of growth opportunity.

This strategy document outlines rugby’s priorities for the sport’s expansion and evolution over the next five years, building a foundation for a strong future.

It focuses on the next five years of the Golden Decade when Australia will host the 2025 British & Irish Lions Tour, the 2027 Men’s Rugby World Cup, and the 2029 Women’s Rugby World Cup. These events offer a unique opportunity to elevate rugby’s profile, attract new fans, players, and sponsors, and solidify rugby’s place in Australian culture. After 2029, the strategy will be refreshed to take advantage of global events like the 2032 Brisbane Olympics and Rugby World Cups in the USA.

This strategy has been developed in collaboration with Member Unions, Super Rugby Clubs, and RUPA, and will drive a new era of success for Australian Rugby—on and off the field