Australia’s top Rugby athletes will be powered by the nation’s favourite beverage brands after a new partnership between Coca-Cola Amatil and Rugby Australia was announced today.
The new two-year partnership for 2018 and 2019 involves a wide-ranging, multi-beverage, multi-team deal which includes Coca-Cola South Pacific and Coca-Cola Amatil flagship products including Powerade, Pump water, Coca-Cola, Cascade mixers, Barista Brothers, Zico coconut water, and Monster and Mother energy drinks.
Fans will be able to spot the new Powerade and Pump hydration station on the sidelines each time our national teams take the field, including the Qantas Wallabies, Buildcorp Wallaroos, Qantas Australian Men’s and Women’s Sevens teams and the Junior Wallabies.
General Manager, Commercial Partnerships at Rugby Australia, Peter Sciberras said: ‘’We’re thrilled to partner with a world-renowned brand in Coca-Cola Amatil who will keep our athletes fuelled before, during and after competition.
‘’This two-year partnership has been confirmed just in time for the opening Test of the 2018 Mitsubishi Estate Ireland Series and the final leg of the HSBC World Series Sevens in Paris this weekend, where our women’s team are on a mission to bring home the series trophy.”
Head of Sponsorships, Coca-Cola Amatil, Melissa Thompson said: “Coca-Cola Amatil is excited to partner with Rugby Australia at all levels of the game, and particularly the fast-growing area of women’s Rugby. We’re looking forward to more great wins from all our National teams.”
About Coca-Cola Amatil
Coca-Cola Amatil is one of the largest manufacturers and distributors of ready-to-drink non-alcohol and alcohol beverages, coffee and ready-to-eat food snacks in the Asia Pacific region. Coca-Cola Amatil is also the authorised manufacturer and distributor of The Coca-Cola Company’s beverage brands in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea and Samoa. Coca-Cola Amatil directly employs around 14,000 people and indirectly creates thousands more jobs across the supply chain, partnering with key suppliers to manufacture, package, sell and distribute its products. With access to more than 270 million potential consumers through more than 850,000 active customers Coca-Cola Amatil is committed to leading through innovation and building a sustainable future and delivering long-term value to shareholders.
