The 2024 Super Rugby Pacific season was officially launched in Auckland earlier today as the 12 team captains came together for the first time in the history of the revamped competition.
The players participated in a spectacular harbourside photoshoot and media interviews before the main event, which showcased some of the vibrant Pacific cultures that make up the fabric of the competition.
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The Australian sides were represented by Allan Alaalatoa (ACT Brumbies), Rob Leota (Melbourne Rebels), Jake Gordon (NSW Waratahs), Tate McDermott (QLD Reds) and Michael Wells (Western Force).
The launch event also coincided with the release of an aquatic-themed advertising campaign for the upcoming season, taking literal inspiration from the Super Rugby Pacific tagline – The Power of the Pacific.
“With only nine days to go until kick off, the anticipation is building, with every fan dreaming of their team lifting the trophy,” Super Rugby Pacific Chair Kevin Malloy said.
“After last season saw the most points scored in the history of Super Rugby, we’ve continued to innovate and make improvements with the fans always front of mind.
“We are determined to ensure Super Rugby Pacific delivers the most captivating rugby for the supporters who fill our stadiums and tune in on Sky and Stan Sport.
“I know they’re as excited as I am for the season to come.”
With 91 games to be played across Australia, New Zealand, Fiji and Tonga, the 2024 edition of Super Rugby Pacific is setting out to engage more fans than ever before.
The season kicks off on Friday 23 February with last season’s finalists the Crusaders and the Chiefs shaping up for another epic encounter.
The opening weekend in Australia will see the Rebels host the Brumbies, the Force face the Highlanders, and a showdown between the Reds and Waratahs at Suncorp Stadium.
Every game of the 2024 Super Rugby Pacific season will be broadcast live and on demand on Stan Sport.
