As excitement brews ahead of another action-packed season of rugby, Yenda has come on board as the official beer of the Qantas Wallabies and Vodafone Super Rugby competition.
Owned by the Australian Beer Company, the three-year partnership will see Yenda take part in the 2018, 2019 and 2020 seasons.
Australian Beer Company Marketing Manager Stuart Boag said: ‘’We’re excited about this new partnership and to be able to share our locally-brewed Yenda beers with everyone in the Australian rugby community.
"Like most Aussie rugby fans, we can’t wait to get stuck into the Super Rugby season. There’s nothing we’d love more than to toast an Australian champion this season, whether it's Vodafone Super Rugby or The Rugby Championship – or both!"
Established in 2013, Yenda was named after its own home town located in the heart of the NSW Riverina which is also home to Wallaby legends Arthur Tonkin, Beresford Ellwood, Jim Lenehan, Ken McMullen and John Langford.
Now the award-winning brewery distributes quality craft beer and cider to Australians right across the country.
Rugby Australia’s General Manager, Commercial Partnerships Peter Sciberras said: ‘’Rural talent has always played a big part in Australian rugby’s success. Hard work, passion and teamwork are the cornerstone of country rugby and it’s great to welcome Yenda who share those same core values.’’
